107.3 WRSW - Lake City Rock is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the 107.3 WRSW - Lake City Rock Web site and governs data collection and usage. By using the 107.3 WRSW - Lake City Rock website, you consent to the data practices described in this statement.

Collection of your Personal Information

107.3 WRSW - Lake City Rock collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. 107.3 WRSW - Lake City Rock also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by 107.3 WRSW - Lake City Rock. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by 107.3 WRSW - Lake City Rock for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the 107.3 WRSW - Lake City Rock Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through 107.3 WRSW - Lake City Rock public message boards, this information may be collected and used by others. Note: 107.3 WRSW - Lake City Rock does not read any of your private online communications.

107.3 WRSW - Lake City Rock encourages you to review the privacy statements of Web sites you choose to link to from 107.3 WRSW - Lake City Rock so that you can understand how those Web sites collect, use and share your information. 107.3 WRSW - Lake City Rock is not responsible for the privacy statements or other content on Web sites outside of the 107.3 WRSW - Lake City Rock and 107.3 WRSW - Lake City Rock family of Web sites.

Use of your Personal Information

107.3 WRSW - Lake City Rock collects and uses your personal information to operate the 107.3 WRSW - Lake City Rock Web site and deliver the services you have requested. 107.3 WRSW - Lake City Rock also uses your personally identifiable information to inform you of other products or services available from 107.3 WRSW - Lake City Rock and its affiliates. 107.3 WRSW - Lake City Rock may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

107.3 WRSW - Lake City Rock does not sell, rent or lease its customer lists to third parties. 107.3 WRSW - Lake City Rock may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, 107.3 WRSW - Lake City Rock may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to 107.3 WRSW - Lake City Rock, and they are required to maintain the confidentiality of your information.

107.3 WRSW - Lake City Rock does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

107.3 WRSW - Lake City Rock keeps track of the Web sites and pages our customers visit within 107.3 WRSW - Lake City Rock, in order to determine what 107.3 WRSW - Lake City Rock services are the most popular. This data is used to deliver customized content and advertising within 107.3 WRSW - Lake City Rock to customers whose behavior indicates that they are interested in a particular subject area.

107.3 WRSW - Lake City Rock Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on 107.3 WRSW - Lake City Rock or the site; (b) protect and defend the rights or property of 107.3 WRSW - Lake City Rock; and, (c) act under exigent circumstances to protect the personal safety of users of 107.3 WRSW - Lake City Rock, or the public.

Use of Cookies

The 107.3 WRSW - Lake City Rock Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize 107.3 WRSW - Lake City Rock pages, or register with 107.3 WRSW - Lake City Rock site or services, a cookie helps 107.3 WRSW - Lake City Rock to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same 107.3 WRSW - Lake City Rock Web site, the information you previously provided can be retrieved, so you can easily use the 107.3 WRSW - Lake City Rock features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the 107.3 WRSW - Lake City Rock services or Web sites you visit.

Security of your Personal Information

107.3 WRSW - Lake City Rock secures your personal information from unauthorized access, use or disclosure. 107.3 WRSW - Lake City Rock secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

107.3 WRSW - Lake City Rock will occasionally update this Statement of Privacy to reflect company and customer feedback. 107.3 WRSW - Lake City Rock encourages you to periodically review this Statement to be informed of how 107.3 WRSW - Lake City Rock is protecting your information.

Contact Information

107.3 WRSW - Lake City Rock welcomes your comments regarding this Statement of Privacy. If you believe that 107.3 WRSW - Lake City Rock has not adhered to this Statement, please contact 107.3 WRSW - Lake City Rock at mo@lakecityradio.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.